Core Insights - New Engen has been selected as the agency of record for Loews Hotels, which operates 27 hotel properties across the United States, to enhance its digital marketing strategy outside of Orlando [1][2] Group 1: Partnership Details - Loews Hotels aims to leverage New Engen's expertise in digital marketing to drive measurable business impact and accelerate its marketing strategy using data-driven insights [2] - New Engen's responsibilities include managing Connected TV (CTV) and streaming, paid social, paid search, and advanced analytics to accurately attribute bookings and conversions [2][3] Group 2: Performance Insights - New Engen will provide real-time performance insights through custom dashboards for stakeholders, promoting transparency and actionable insights [3] - The agency will work closely with Loews' brand team to evaluate message resonance and create a feedback loop between creative efforts and performance metrics [3] Group 3: Company Background - New Engen manages over $1 billion in annual ad spend and has established top-tier partnerships with major digital platforms [4] - The agency has received multiple accolades, including Inc. Best in Business (2022) and U.S. Agency's Digital Agency of the Year (2024) [4]