People love the classes, people love the instructors, people love the sort of real-time competition of it. If you're a Pelaton, can you do the AI thing in a way that doesn't ruin that? So, I think they've been very thoughtful about that because when I went to this event, I had my demo and my demo was with Tundday who is a um cycling instructor, I believe, and she was just like, it's like it's my assistant. The AI is my assistant. I have helped craft these um recommendations. we have had a huge say in like w ...