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Peloton explores placing its equipment in gyms, launches marketplace for used gear
TechCrunchยท 2025-06-06 14:02
Group 1 - The company is exploring ways to expand its customer base by making its products available in gyms and launching a peer-to-peer marketplace for used equipment [1][2] - Peloton plans to distribute its machines to commercial gyms through its subsidiary Precor and is working to integrate Peloton workouts with compatible Precor equipment [1] - The newly launched peer-to-peer marketplace, Repowered, aims to provide a more streamlined and premium experience for second-hand customers compared to traditional platforms like Facebook Marketplace [2] Group 2 - The company aims to leverage AI to enhance personalization for its members by creating individualized programs that match them with the right classes and instructors [3]