Core Insights - Topgolf is enhancing the football season experience with new games and food offerings, aiming to create memorable moments for players and fans [1][2] Group 1: New Game Introduction - The Topgolf Field Goal Challenge is a new game that tests players' swings and aims, featuring two play modes: Free Play and The Challenge [2] - In Free Play, players can choose from five different distances, while The Challenge mode allows each player 10 shots to score five balls through digital goal posts [2][3] Group 2: Venue Experience - Topgolf has 51 locations nationwide equipped with real field goal posts for an immersive experience [3] - The company offers various game day packages, including a Tailgate Package for two side-by-side bays with food and drinks, available starting September 2 [6] Group 3: Food and Beverage Offerings - Topgolf is introducing a customizable food and drink bundle called the Pepsi® Kickoff Combo, priced between $24.99 and $29.99 [4] - New menu items include Touchdown Dill Dip ($9.79-$10.99), Kickin' Popper Dip ($10.79-$12.49), Buffalo Chicken Potato Skins ($11.29-$12.99), Swicy Peach Pork Sliders ($13.99-$15.79), and Fiesta Nachos ($11.99-$13.99) [4] Group 4: Pricing and Promotions - Sunday Funday pricing during the football season ranges from $30 to $40 per hour, translating to $5 to $7 per person, depending on the venue [6] - Additional promotions include Half-Off Golf from Monday to Thursday [6] Group 5: Company Overview - Topgolf is a brand under Topgolf Callaway Brands Corp. (NYSE: MODG), which operates over 100 venues globally and utilizes Toptracer technology [6][8] - The company focuses on creating a tech-driven, inclusive golf experience that caters to both on-course and off-course activities [8]