Core Insights - Laird Superfood, Inc. is expanding its product availability at Costco locations across key U.S. regions, enhancing access to its functional superfood products [1][2] - The CEO of Laird Superfood highlighted that this retail expansion is a significant growth milestone, particularly in regions with increasing demand for healthier beverage options [2] - The company is committed to health, sustainability, and innovation through strategic partnerships, solidifying its position in the functional food and beverage market [2] Product Details - The Sweet and Creamy Superfood Creamer is now available daily at Costco in various regions including Los Angeles, San Diego, Hawaii, Arizona, and several Southeastern states [5] - The Perform Superfood Coffee, designed for sustained energy and mental focus, is available for a limited time in Costco locations in Los Angeles and Hawaii [5] - Both products are crafted from high-quality, minimally processed ingredients, with the creamer made from real coconut milk and the coffee featuring a proprietary blend of functional mushrooms and organic coffee [5] Company Background - Laird Superfood was founded in 2015 by Laird Hamilton, a professional surfer, with a mission to create better morning routines through superfood products [4] - The brand has expanded its offerings from superfood creamers to include instant lattes, coffees, bars, and prebiotic daily greens, all aimed at supporting active lifestyles [4] - The company emphasizes the use of simple ingredients and minimally processed foods to enhance energy and overall well-being [4]