Core Insights - Laird Superfood has launched Perform Whole Bean Coffee and Perform Decaf Coffee, targeting premium coffee consumers and the growing demand for clean, adaptogenic beverages [1][2][4] - The new products incorporate functional mushrooms such as chaga, lion's mane, maitake, and cordyceps, which are known to promote energy, focus, and overall balance [2][3][4] - The Perform Whole Bean Coffee is the brand's first functional whole bean offering, featuring Aquamin™, a calcified sea algae that provides 72 trace minerals [4][5] - The Perform Decaf Coffee is decaffeinated using the Swiss Water® Process, which removes 99.9% of caffeine while maintaining the coffee's rich flavor [5] Product Details - Both Perform Whole Bean and Perform Decaf Coffee are USDA Organic, shade-grown at high altitudes, and hand-picked, ensuring a smooth and rich flavor experience [3][4] - The new mushroom coffees are available in 12-ounce bags priced at $20, with plans for distribution through select retailers and Amazon [6] Company Background - Laird Superfood was founded in 2015 by Laird Hamilton, a big wave surfer, and has expanded its product line from superfood creamers to include instant lattes, coffees, bars, and prebiotic daily greens [7] - The brand focuses on minimally processed foods and simple ingredients to support active lifestyles and overall well-being [7]