Core Insights - The retailer is establishing a new role of chief operating officer to enhance operational efficiency and focus on performance sportswear [1] - The heads of its geographic regions will be promoted to senior leadership positions, indicating a strategic shift towards regional management and accountability [1] Company Strategy - The creation of the chief operating officer role signifies a commitment to improving performance in the sportswear segment [1] - By promoting regional heads to senior leadership, the company aims to leverage local market insights and drive better performance [1]