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Chewy to Acquire SmartEquine, Expanding Leadership in the Equine Health Category
Businesswireยท 2025-10-30 15:00
Core Viewpoint - Chewy, Inc. has announced a definitive agreement to acquire SmartPak Equine, LLC from Covetrus, Inc., enhancing its position in the pet healthcare market [1] Company Summary - Chewy, Inc. is a leader in pet food, supplies, and healthcare, indicating a strong market presence and expertise in the pet industry [1] - SmartPak Equine, rebranded as SmartEquine in July 2025, is recognized as a leading U.S. provider of equine health products, which aligns with Chewy's expansion strategy into specialized pet healthcare [1] Industry Summary - The acquisition reflects a growing trend in the pet industry towards subscription-based services and personalized nutrition plans, highlighting the increasing consumer demand for tailored pet health solutions [1] - SmartEquine's proprietary subscription-based supplement programs and broad portfolio of tack suggest a robust business model that complements Chewy's existing offerings [1]