Core Insights - DRYWORLD Brands Inc. has officially launched the Phoenix RUN, a high-performance long-distance running shoe aimed at redefining comfort, energy return, and design innovation for athletes globally [1][2] - The launch signifies a historic milestone for DRYWORLD as it expands into the global athletic footwear market, which is a multi-billion-dollar industry [6] Product Features - The Phoenix RUN is inspired by DRYWORLD's first product, featuring a stereoscopic 3D printed upper that provides adaptive support, breathability, and lightweight durability [3] - The shoe incorporates FLY Foam, an advanced cushioning platform that offers a soft and responsive midsole, described by athletes as "walking on clouds" [4] - Key technologies include a double-layer anti-torsion structure, a wide toe box for stability, and a high-abrasion rubber for traction and durability [5] Market Positioning - The footwear category is considered essential for DRYWORLD's growth strategy, as it aims to deliver complete performance solutions for athletes [6] - The name "Phoenix RUN" reflects the brand's ethos of rebirth and resilience, symbolizing its journey and future aspirations in the athletic market [6]