Core Insights - AT&T is experiencing a concerning shift in customer behavior amid increasing competition and pricing controversies [1] Customer Behavior and Churn - In Q3 2025, AT&T gained 405,000 new postpaid phone customers, but postpaid phone churn increased by 14 basis points year-over-year, reaching 0.92% [2][4] - The rise in churn is attributed to seasonal patterns and an increase in customers reaching the end of device financing periods [4] Pricing and Customer Reactions - The loss of customers follows a reduction in monthly discounts for autopay and paperless billing, which sparked customer outrage [3] - AT&T has faced backlash for allegedly imposing higher-than-expected monthly bills after attracting customers from competitors with attractive discounts [3] Competitive Landscape - AT&T's CEO noted that competitors like T-Mobile and Verizon are employing aggressive tactics to attract customers, indicating a highly competitive market [5] - T-Mobile is offering free phone lines and deals through its app, while Verizon is using AI to provide customized offers based on competitor bills [6]