Core Insights - Whitestone REIT (WSR) has signed a lease with The Picklr to establish a new indoor pickleball facility, The Picklr Cave Creek, in Scottsdale, AZ, which is set to open in the second half of 2025 [1] - The facility aims to enhance the active lifestyle of the surrounding communities, providing a professional-grade environment for pickleball players [2] - The Picklr has rapidly expanded since its founding in 2021, becoming North America's fastest-growing indoor pickleball franchise with over 500 locations [4] Company Developments - The Picklr Cave Creek will feature eight premium indoor courts in a climate-controlled environment, allowing players to train without the challenges posed by Arizona's summer heat [3] - The strategic location of the facility at Terravita Marketplace is designed to attract players from nearby affluent neighborhoods, enhancing accessibility [3][5] - CEO of Whitestone REIT, Dave Holeman, highlighted the positive impact of The Picklr on community engagement and surrounding tenants' growth, referencing a successful partnership in Dallas [6] Market Performance - Whitestone REIT shares have increased by 8.3% over the past six months, contrasting with a 9.1% decline in the broader industry [6] - Other notable stocks in the REIT sector include Welltower (WELL) and SL Green Realty (SLG), both of which have favorable Zacks rankings [7] - The Zacks Consensus Estimate for Welltower's 2025 FFO per share indicates a year-over-year growth of 13.2%, while SL Green's estimate shows a 9% increase from the previous year [9]