Workflow
Pilot app
icon
Search documents
Pilot introduces two foodservice concepts for travel centres
Yahoo Finance· 2026-03-04 12:03
Core Insights - Pilot is launching a refreshed strategy with two new foodservice concepts: 'Pilot eats' for made-to-order meals and 'Pilot eats Express' for grab-and-go options [1][2] - The rollout will cover approximately 400 locations for Pilot eats and around 200 locations for Pilot eats Express, enhancing the food offerings available to travelers [1][2] Group 1: New Foodservice Concepts - 'Pilot eats' will provide access to the full hot deli range, while 'Pilot eats Express' will focus on quick pick-up options [1] - The introduction of these brands will be staged, starting with new packaging and refreshed in-store signage from early 2026 [2] Group 2: Digital Integration and Accessibility - Both foodservice formats will be integrated into Pilot's digital infrastructure, allowing customers to browse menus, place mobile orders, and access rewards through the upgraded Pilot app [3] - Approximately 350 company-owned quick-service restaurant franchise sites will operate 24/7, providing round-the-clock access for travelers [3] Group 3: Company Overview - Pilot, a wholly owned subsidiary of Berkshire Hathaway, operates over 900 locations across 44 US states and five Canadian provinces [4]