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Consumers are feeling gloomy about the economy. Here's why they're spending anyway
CNBC· 2025-12-16 12:00
Consumer Sentiment and Spending Trends - U.S. consumer sentiment fell to its lowest level in over three years in early November, but there was a slight uptick in December [3] - Despite economic worries, nearly 203 million U.S. shoppers participated in the holiday shopping period from Thanksgiving to Cyber Monday, marking the highest turnout in at least nine years [5] - Retail sales have shown resilience, with many retailers exceeding quarterly sales expectations, indicating steady consumer demand [6][7] Retail Performance and Consumer Behavior - Big-box retailers like Walmart and Costco reported strong sales, while discretionary retailers also exceeded expectations, suggesting a consistent consumer spending pattern [6][7] - Lower-income consumers have remained resilient, continuing to spend despite economic pressures, while higher-income consumers have supported retail sales through rising home values and stock market gains [8][9] - Retailers have noted that consumers are selective in their spending, often seeking deals and discounts, which has driven strong turnout during promotional sales [13][14] Economic Indicators and Retail Forecasts - Retail sales have consistently grown nearly or more than 4% year-over-year, surpassing earlier predictions of 2.7% to 3.7% growth [19] - Holiday hiring by retailers is expected to be the lowest in at least 15 years, reflecting caution in managing costs amid economic uncertainty [20] - Retailers are experiencing a divide between winners and losers, with those executing well capturing the dollars of selective shoppers [24] Price Dynamics and Consumer Spending - Some retail spending growth has been attributed to price hikes, as consumers are motivated to purchase before further price increases occur [14][15] - The disconnect between consumer sentiment and actual spending behavior has been noted, with higher-income households continuing to spend despite low sentiment [16][17] - Retailers have been able to offer deals due to excess inventory purchased earlier in the year, which may lead to a strong start to the holiday season but a weaker end [30] Conclusion on Consumer Outlook - The current economic environment has led consumers to make trade-offs, seeking value while still engaging in holiday spending [27][28] - The overall sentiment suggests a paradox where consumers feel uncertain yet continue to spend, driven by the emotional significance of the holiday season [29][31]