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Victoria's Secret posts longest sales growth streak in four years as shoppers return to Pink brand
CNBC· 2026-03-05 12:43
Core Viewpoint - Victoria's Secret exceeded expectations in its holiday quarter and provided an optimistic sales forecast for the upcoming year, indicating the effectiveness of CEO Hillary Super's turnaround strategy [1][2]. Financial Performance - For the current quarter, Victoria's Secret anticipates sales between $1.49 billion and $1.53 billion, surpassing estimates of $1.42 billion [2]. - For the full year, the company expects sales to range from $6.85 billion to $6.95 billion, exceeding the forecast of $6.8 billion [2]. - The company's net income for the quarter ending January 31 was $183.63 million, or $2.14 per share, down from $193.4 million, or $2.33 per share, a year earlier [4]. - Adjusted net income, excluding one-time charges, was $238 million, or $2.77 per share, compared to an expected $2.52 per share [4][10]. - Revenue for the quarter was $2.27 billion, an 8% increase from $2.11 billion a year prior, and also above the expected $2.23 billion [4][10]. Strategic Initiatives - CEO Hillary Super has focused on revitalizing sales and profitability through enhanced marketing strategies, a commitment to the beauty business, and a return to the Pink line from the 2000s [5]. - The company has seen three consecutive quarters of comparable sales growth, with an 8% increase in the most recent quarter, outperforming the expected 5.6% [6]. - Victoria's Secret has been working to regain consumer relevance after struggling post-spinoff from L Brands in 2021, shifting focus from ultra-sexy styles to more comfortable and practical options [7]. Acquisitions and Challenges - The acquisition of Adore Me in 2022 aimed to broaden the customer base with inclusive sizing and diverse lingerie styles, but it has not yet led to sustained growth [8]. - The company recorded $119.6 million in impairment charges related to Adore Me and is conducting a strategic review of DailyLook, another brand acquired through the Adore Me transaction [9].