Core Insights - Planet 13 Holdings Inc. has launched a redesigned loyalty program called Planet 13 Rewards, allowing customers to earn points on purchases and redeem them like cash at checkout [1][3]. Program Structure - The loyalty program features three tiers: Insider, Prestige, and VIP, with earning rates increasing based on annual spending. Members start at the Insider tier, earning 2 points per dollar spent, and can earn up to 6 points per dollar at the VIP level [2][4]. - Points can be redeemed directly at checkout, with 500 points equating to $5 off, and there are no limits on the quantity of points that can be redeemed per transaction [3]. Member Benefits - Members receive a free item for their birthday, valid for 30 days, and points remain active as long as a purchase is made within any six-month period [3]. - Tier placement is determined by spending within the calendar year, effective each February 1, with immediate upgrades for customers reaching higher spending thresholds during the year [4]. Integration and Accessibility - The program integrates with the Planet 13 mobile app, available on iOS and Android, allowing members to track points, view tier status, and browse promotions. Enrollment is free and open to all eligible customers at any Planet 13 location [5]. Company Overview - Planet 13 is a vertically integrated cannabis company with operations in Nevada, Illinois, and Florida, known for its large dispensary in Las Vegas and recent expansion into new markets [6]. - The company aims to build a recognizable global brand known for world-class dispensary operations and innovative cannabis products [6].