Core Concept - Bloomingdale's is launching a transformative campaign titled "Just Imagine," which aims to redefine the retail experience by merging art, fashion, and immersive storytelling at its flagship store on 59th Street this fall [1][9]. Campaign Overview - The campaign features a façade installation and Carousel takeover by artist Yinka Ilori, who draws inspiration from the resilience and creativity of New York City [2][3]. - Ilori's design, titled "Cherish Your Magic," will include vibrant installations and product displays that reflect the dynamic spirit of the city [4][9]. Exclusive Collections - The campaign will showcase exclusive collections from Yinka Ilori and illustrator Angelica Hicks, including limited-edition items across various categories such as apparel, jewelry, and home décor [5][10]. - Retail prices for the limited-edition collection range from $16 for smaller items to $1,600 for high-end seating [8]. Interactive Experiences - Bloomingdale's will host a series of events and activities over two months, starting September 4, to engage customers in creative experiences [5][13]. - The flagship store will feature the Happy Medium Café, offering art experiences and hands-on activities for visitors [12]. Collaborations and Installations - The campaign includes collaborations with brands like PlayStation, which will feature a unique fusion of art and gaming [7]. - Various installations and interactive experiences will be available throughout the store, including custom pet portraits and live cooking demonstrations [13][18]. Duration and Locations - "Just Imagine" will run from September through October 2025, primarily at Bloomingdale's 59th Street location, with select elements available in other stores and online [14].