Core Insights - Latham Group, Inc. celebrates its 70th anniversary and plans to introduce new products and a partnership at the 2026 Pool & Spa Show, focusing on innovations in plunge pools, spas, vinyl pool liners, and autocovers [1][2] Product Innovations - The company will showcase a range of fiberglass products, which are increasingly popular among homeowners for their strength, style, and low maintenance [4][5] - Demand for plunge pools has surged, with 40% of residential plunge pool builders reporting increased demand since 2022. Latham is expanding its plunge pool offerings with two new Milan models measuring 8' x 14' and 10' x 20' [6][7] - Latham's Ultra-Seam® technology will be expanded to pool walls, providing a virtually seamless design and stronger vinyl liners. Over one million liners have been produced using this technology [8][9] - New vinyl pool liner patterns have been introduced, including various hues and designs tailored for design-conscious homeowners [9] - The company is launching two new compact vinyl liner pool spas, designed for limited outdoor spaces, featuring gel-coat fiberglass construction for added durability [10] Safety and Efficiency Enhancements - Latham is addressing higher homeowner expectations for safety and efficiency with new solutions, including a next-generation touch pad controller for autocovers that supports multiple pin codes [11][18] Partnership and Community Engagement - Latham has partnered with USA Artistic Swimming to promote the sport and enhance community engagement, leveraging its national presence to raise awareness and share athlete stories [2][3]