Core Insights - UREVO is focusing on the U.S. market with a forecast of approximately 50% sales growth by 2025, with over 55% of its total revenue currently coming from this region [1] - The company anticipates that around 85% of new sales will be generated from treadmills, while 15% will come from recovery products [1] User Engagement - UREVO serves over 1 million users globally, with more than 15,000 monthly active users on its app, indicating strong product interest and increasing digital engagement [2] Strategic Growth Plans - The company plans to enhance its product offerings with smarter, AI-powered fitness solutions and strengthen partnerships with local players while expanding offline retail coverage and improving after-sales services [3] Competitive Landscape - UREVO is positioning itself against both niche players like Peloton and larger publicly traded firms such as Planet Fitness and Nike, which are expanding into wellness and wearable tech [4] Financial Outlook - UREVO believes it can maintain a healthy margin profile despite competitive pressures, differentiating itself through value and integrated services, which could lead to new profitability thresholds by 2025 [5] Pricing Strategy - UREVO aims to attract consumers seeking quality tech and wellness solutions at a more accessible price point, potentially appealing to households that have previously avoided high-end brands [6]