Core Insights - KFC is adapting to changing consumer preferences by introducing new menu items and marketing strategies to stay competitive in the fast-food industry [1][2][5] Group 1: Sales Performance - KFC's US sales increased by 2% in Q3 of fiscal year 2025, driven by the popularity of spicy wings and potato wedges [2] - The new restaurant concept, Saucy, has been successful, generating approximately $2.6 million in annual sales, which is about twice the sales of a typical KFC store [3] Group 2: Marketing and Innovation - KFC is launching a pop-up restaurant called "Sundays" in New York City, featuring larger versions of its classic chicken sandwich, as a competitive move against Chick-fil-A [4] - The company is also initiating a "Size Matters Tour" to promote its new larger chicken sandwich by offering free samples in over a dozen cities [4] Group 3: Competitive Landscape - The fast-food sector is facing increased competition, with brands striving to attract customers amid rising menu prices [5][6] - KFC's renewed focus on innovation and relevance is yielding positive results, with improved traffic trends in the US and stronger international demand [9] Group 4: Strategic Focus - KFC's strategy emphasizes growth through brand relevance, marketing innovation, operational excellence, franchise partnerships, technology, and scale [12]

As KFC continues its comeback era and fights back to icon status, it asks its fans to continue to share thoughts and feedback on what they'd like to see from the brand moving forward (wedges, heard!). After relentless fan demand, KFC gives the people what they want LOUISVILLE, Ky., Aug. 11, 2025 /PRNewswire/ -- People called, and the Colonel is answering. KFC's beloved Potato Wedges and top-rated Hot & Spicy Wings are officially back by obsessive demand beginning Aug. 18 at KFCs nationwide. Potato Wedges Po ...