Core Insights - Lifeway Foods, Inc. is partnering with Barry's for the Find Your Strength challenge, promoting the new Power Play shake at Barry's Fuel Bar locations nationwide [1][4] Company Overview - Lifeway Foods is recognized as a leading supplier of kefir and fermented probiotic products in the U.S. and has received multiple accolades, including being named one of America's Growth Leaders by TIME and Dairy Foods' Processor of the Year 2025 [6] - The company offers a variety of products, including drinkable kefir, cheeses, and a ProBugs® line for kids, with distribution across the U.S., Mexico, Ireland, South Africa, UAE, and France [6] Product Details - The Lifeway Power Play shake contains Organic Plain Whole Milk Kefir, blue spirulina, chia seeds, almond milk, vanilla whey protein, granola, and blueberries, designed to provide a protein- and probiotic-rich boost for workouts and recovery [2][4] - The shake will be available at Barry's Fuel Bar locations throughout the duration of the challenge, offering a convenient option for participants [4] Event Information - The Find Your Strength challenge runs from January 26 to February 25, 2026, allowing participants to choose between two tracks: 12 classes in 30 days or 20 classes in 30 days [3] - Participants completing the challenge will receive recognition and rewards from Barry's [3] Barry's Overview - Barry's is a pioneer in the boutique fitness movement, offering high-energy cardio and strength interval training since 1998, with 97 studios in 18 countries and a digital offering [7] - The brand has expanded its class offerings to include LIFT and RIDE, creating a community and lifestyle brand around fitness [7]