Core Insights - Once Upon a Farm is expanding its product portfolio with five new organic offerings aimed at children, including Meat and Meat & Bone Broth pouches, Legume Blends, Smoothies with Protein & Probiotics, and Power Wheels snack bars [2][3][4] Product Expansion - The new product line includes refrigerated, cold-pressure protected meat pouches for babies, marking the brand's first entry into this category [3][4] - Smoothies with Protein & Probiotics are designed for older kids, each containing 4g of protein and probiotics to support immune health [3][5] - Power Wheels are soft and chewy snack bars made with 4g of protein and whole-grain oats, aimed at children aged 4 years and older [3][5][12] Nutritional Focus - The Meat and Meat & Bone Broth pouches provide at least 4g of protein from high-quality meats, including grass-fed beef and free-range chicken, with no added growth hormones or antibiotics [5][12] - Research indicates that 72% of parents prefer fresh, refrigerated meat purees for their babies, highlighting a market demand for high-quality, nutritious baby food [4][5] - Nearly half (46%) of U.S. parents with children ages three and younger consider protein an important attribute when selecting foods for their children [7] Market Positioning - Once Upon a Farm aims to support families through various stages of childhood nutrition, from introducing solids to providing snacks for school [4][12] - The company emphasizes its commitment to organic, non-GMO products that contain no added sugar or artificial ingredients, appealing to health-conscious parents [10][12]

Core Insights - Once Upon a Farm is launching a new lineup of organic food products aimed at children, showcasing them at Expo West from March 4 to March 6, 2026 [1][2][3] Product Offerings - The new product lineup includes refrigerated meat pouches, legume blends, smoothies with protein and probiotics, and soft & chewy bars, all designed to meet the nutritional needs of children [5][6] - Meat pouches provide at least 4g of protein from organic ingredients, featuring chicken, beef, or turkey, while legume blends include flavors like black bean and chickpea [5] - Smoothies offer 4g of protein and added probiotics, with new flavors such as Strawberry Splash and Orange Mango Twist [5] - Power Wheels bars are made with 4g of protein, whole grain oats, and real fruits and vegetables, available in Strawberry Shortcake and Blueberry Crumble flavors [5] Company Mission and Values - The company emphasizes its commitment to real ingredients, nutrition, and convenience, aiming to drive systemic change in childhood nutrition for a healthier and more equitable world [2][4] - All products are organic, non-GMO, contain no added sugar, and are free from artificial flavors and colors, ensuring nutritious options for families [2][6] Industry Engagement - Once Upon a Farm is participating in the Natural Products Expo West, where co-founder John Foraker will speak on consumer growth trends [3] - The new Legume Blend has been recognized as a finalist for the NEXTY Awards in the Natural Kids' Product category [3]