Core Insights - Dayforce, Inc. has announced the rebranding of its payroll and HR management solution for SMEs to Powerpay by Dayforce, emphasizing a strategic shift to meet the evolving needs of over 46,000 clients across Canada [1][2][3] Company Overview - Dayforce is a global leader in human capital management technology, aiming to improve workplace life and assist thousands of clients and millions of employees worldwide [8] Industry Context - SMEs are a crucial driver of the Canadian economy, contributing billions to the GDP annually and representing nearly the entire business landscape [2] - Managing an SME has become increasingly complex due to hundreds of legislative changes each year, necessitating simple and reliable tools for compliance and payroll accuracy [2] Product Features - Powerpay is designed to simplify compliance, save time for business owners, and allow them to focus on their core operations [3] - The solution offers an intuitive user experience with enhanced features for time tracking and payroll, including a New Hire Assistant and mass self-service enrollment [4] Leadership Changes - Behrad Bayanpour has been appointed as the General Manager of Powerpay, overseeing sales, products, engineering, and services to drive the mission of providing reliable and compliant solutions for Canadian business owners [6] Client Testimonials - Clients like Apollo Property Management have praised Powerpay for transforming payroll management, highlighting its intuitive and scalable nature, which ensures accurate and timely payroll processing [5]