Core Insights - Prada's performance is characterized as resilient, with a noted decline in retail sales in the second part of Q2, followed by steady improvement in Q3, attributed to effective retail strategies and brand management [1][2] - The company reported a 6% increase in revenues to 4.07 billion euros for the first nine months of the year, marking 19 consecutive quarters of growth [3] Financial Performance - Retail sales at constant exchange rates declined by 1.6% to 2.53 billion euros over nine months, with a slight decrease of 0.8% in Q3 [1] - Miu Miu's retail sales surged by 41% to 854 million euros, contributing 32% to total sales, compared to 25% in the same period last year [4] - Overall revenues rose by 6% to 4.07 billion euros, with a 9% increase at constant exchange rates [3] Geographic Performance - Retail sales in Asia-Pacific increased by 7% (10% at constant exchange rates) to 1.21 billion euros [7] - Europe saw a 4% increase to 1.13 billion euros, driven by domestic and tourist spending [8] - The Americas experienced an 11% growth in retail sales to 637 million euros, with a 15% increase at constant exchange rates [9] Market Trends and Consumer Behavior - Consumer spending remained stable in Q3, with a plateau observed in China, while domestic spending in Europe supported growth [8] - The company noted a shift in consumer behavior in North America, leading to strong sales performance [10] Creative and Strategic Initiatives - The company emphasized its commitment to creativity, product excellence, and craftsmanship as key drivers for long-term growth [2] - Prada is focusing on expanding its beauty segment, with recent successful launches in collaboration with L'Oréal [16][17] Future Outlook - The company anticipates that upcoming changes in the fashion industry will enhance traffic and desirability for luxury brands [14] - Price increases in 2026 will align with recent trends, with a focus on maintaining credibility in pricing strategies [19]