Prada sandals
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Exclusive: Prada to launch $930 ‘Made in India' sandals after backlash
Reuters· 2025-12-11 09:20
Core Insights - Prada is launching a limited-edition collection of sandals in India, drawing inspiration from traditional Indian footwear [1] - Each pair of sandals will be priced at approximately 800 euros, equivalent to about 930 US dollars [1] Company Summary - The initiative reflects Prada's strategy to incorporate local cultural elements into its product offerings, enhancing brand appeal in diverse markets [1] - Lorenzo Bertelli, a senior executive at Prada, is overseeing this project, indicating the company's commitment to expanding its presence in India [1] Industry Summary - The luxury footwear market is increasingly focusing on regional inspirations to attract local consumers, suggesting a trend towards cultural integration in product design [1] - The pricing strategy of 800 euros per pair positions the sandals within the premium segment of the market, targeting affluent consumers [1]