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Everlert (EVLI) Completes Strategic Merger With Italian Luxury Apparel Company Zanieri
Globenewswire· 2025-12-30 21:26
Core Viewpoint - The merger between Everlert, Inc. and Zanieri marks a significant step for both companies, establishing a public platform for Zanieri's luxury apparel operations and facilitating its international expansion [1][5]. Company Overview - Zanieri is a vertically integrated Italian luxury apparel company, recognized as one of the top producers of premium cashmere, controlling the entire production cycle from yarn selection to final garment assembly [3]. - The company operates from Umbria, Italy, leveraging its scale, sourcing relationships, and manufacturing discipline to deliver high-quality products while adhering to sustainability standards [3]. Merger Details - The merger was executed through definitive agreements, resulting in Everlert becoming the publicly traded parent company of Zanieri's operations, with Zanieri acquiring control through preferred stock [2]. - Zanieri's management team and business plans are now integrated within Everlert's public company structure, enhancing operational capabilities [2]. Technology and Innovation - Zanieri has developed proprietary technologies aimed at modernizing traditional tailoring, including a remote tailoring and customization platform that allows for bespoke garment production for international clients [4][11]. - This technology enables Zanieri to scale its customization offerings and respond efficiently to global demand, serving luxury markets beyond traditional retail channels [4]. Market Positioning - Zanieri's collections include premium knitwear, fashion accessories, and home textiles, all produced using certified organic and traceable materials [8][9]. - The company targets the premium, non-luxury segment of the global menswear market, focusing on consumers who prioritize product quality over brand status [10]. Growth Strategy - Zanieri's European operations accounted for approximately 95% of gross sales in 2025, with plans to expand into the U.S. market through flagship stores and a direct-to-consumer e-commerce platform [6]. - The company aims to build its brand and increase revenue from its own label, which currently generates over 70% of its revenues from white labeling for other brands [5][6]. Long-Term Vision - Zanieri's growth plan includes expansion into lifestyle categories such as yachting, golf, and equestrian markets, as well as potential entry into womenswear [12]. - The company believes its Mediterranean heritage and commitment to sustainability provide a competitive advantage in the evolving premium apparel landscape [12]. Corporate Governance - Everlert has resumed full governance following the completion of its corporate compliance efforts and is in the process of engaging an audit firm for financial reporting [13]. - The company is also evaluating opportunities for uplisting to a national securities exchange, subject to regulatory requirements [13].