Eternal-owned Blinkit moved quickly and dropped the contentious claim across its apps and marketing, revising its principal tagline from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep.” Other major players, including Swiggy Instamart and Zepto, are expected to follow suit. While the change appears modest on the surface, it carries deeper implications for how quick commerce positions itself, competes and evolves in India.The politics of speed and worker safetyThe ...