Core Insights - Carnival's Holland America is participating in the Macy's Thanksgiving Day Parade to showcase its long-standing commitment to Alaska, a key cruise destination for over 80 years [1][2] - Alaska represents a significant portion of Carnival's cruise capacity, with over double-digit percentage in the third quarter, highlighting its popularity among global travelers [6] - The booking process has evolved, with the traditional wave period now starting in November, leading to a strong booking momentum for 2026, with 50% already booked [7][8] Company Performance - Holland America and Princess brands combine cruises with land experiences, owning 3,500 hotel rooms and the largest motor coach fleet in Alaska, enhancing the overall travel experience [3][4] - The company reported an 11% increase in yields last year and expects over a 5% increase this year, indicating strong financial performance [9] - In the third quarter, the company achieved over 4.5% yield growth, driven by both ticket price increases and onboard spending [11] Market Trends - There is a growing consumer interest in unique travel experiences, with cruising being perceived as a great value for creating memories with family and friends [12] - The company is exploring new routes, including potential offerings in Antarctica, which is also considered a bucket list destination [13]