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Yamaha Music India announces AR Rahman as new brand ambassador
BusinessLine· 2026-03-22 12:59
Group 1: Company Announcement and Brand Partnership - Yamaha Music India has appointed music icon AR Rahman as its brand ambassador, highlighting the company's commitment to growth in the Indian market [1][4] - Rahman emphasized Yamaha's significance in his musical journey and its role in his music school, indicating a strong partnership that benefits young talents [2] Group 2: Market Growth and Strategy - Yamaha Music India has experienced strong double-digit growth since its establishment in 2008, with India being a crucial market for the company [3] - The company aims to achieve a compound annual growth rate (CAGR) of around 13% through FY27 and FY28, indicating a positive growth trajectory [5] - Future strategies will focus on increasing brand visibility and expanding channel presence in both physical retail and online platforms, along with exploring new product categories [6]