Core Insights - LiveOne has renewed and expanded its audio advertising partnership with DAX, enhancing opportunities for advertisers in the growing in-car audio market [1][2][3] Company Overview - LiveOne is a creator-first music, entertainment, and technology platform headquartered in Los Angeles, CA, offering premium experiences and content through memberships and live events [4] - The company operates several subsidiaries, including Slacker, PodcastOne, and LiveXLive, and is accessible on various platforms such as iOS, Android, and Roku [4] Partnership Details - The exclusive contract with DAX, originally signed in 2015, now includes new in-car audio opportunities, capitalizing on the increase in connected vehicles and audio streaming [2][3] - DAX is a leading digital advertising platform in the U.S., connecting brands with over 108 million monthly listeners across various audio formats [5] Market Projections - LiveOne anticipates a 30% year-over-year increase in programmatic audio ad revenue for 2026, indicating strong growth potential in the audio advertising sector [3]