The Wendy's Company (WEN) has announced the launch of Project Fresh, a strategic initiative aimed at revitalizing the brand and driving long-term growth.Management has expressed dissatisfaction with the company’s current market valuation and is committed to unlocking greater value. Through this initiative, Wendy’s aims to strengthen its brand, expand the business, boost profitability and ultimately enhance shareholder value.New Initiatives to Regain MomentumWendy’s is optimistic and confident about Project ...