This audio is auto-generated. Please let us know if you have feedback Dive Brief:The Home Depot introduced its Project Planning tool, a digital platform for its pro customers, in late September, according to a company press release sent to Retail Dive. The tool is designed to serve as a hub where professional renovators, remodelers and tradespeople can plan, oversee and complete complex projects. Professionals using the tool can oversee various projects with multiple crews and can contact the Home Depot su ...

Core Insights - The Home Depot has launched a digital platform aimed at assisting professional renovators, remodelers, and specialty tradespeople in managing complex projects [1][2] - The Project Planning tool allows users to create materials lists, track orders and deliveries, and set delivery preferences, enhancing project management efficiency [2][3] - The platform provides early pricing and inventory visibility, enabling professionals to give accurate estimates to clients and facilitating multiuser collaboration [3] Company Strategy - Home Depot's Project Planning tool is designed to streamline the planning, purchasing, and monitoring of complex projects, leveraging the company's extensive product assortment and expertise [4] - The company recognizes that contractors and remodelers are crucial to its market positioning over the next decade, as these professional customers spend more per project and require greater supply reliability [4][5] - Technology plays a vital role in Home Depot's B2B expansion, with initiatives including pro-specific digital platforms, AI-powered delivery scheduling, and dynamic inventory forecasting [6] Market Positioning - In March 2024, Home Depot announced the acquisition of SRS, a distribution company for contractors, to accelerate growth within its professional customer base and expand its total addressable market [7] - The company views the professional segment as a more reliable growth driver compared to the do-it-yourself market, which is evenly split in terms of business [7]