Core Insights - The focus on fiber is increasing in the packaged food and beverage industry, with PepsiCo's CEO indicating that fiber will become as significant as protein in consumer diets [1][2] - PepsiCo is launching new products with added fiber, including a reformulated Propel beverage and a prebiotic cola, aiming to boost sales growth amid recent lackluster performance [2][7] Company Initiatives - PepsiCo is developing a fiber-rich Starbucks Coffee + Protein line and enhancing fiber content in its Quaker, Sun Chips, PopCorners, and Smartfood brands [2] - The introduction of fiber in products is part of a strategy to address consumer dietary deficiencies and improve overall health [1][8] Market Trends - The rise of weight loss medications like Ozempic and Wegovy is driving the demand for fiber, as these treatments can lead to gastrointestinal side effects that fiber can alleviate [7] - There is a growing awareness among consumers about the importance of dietary fiber, which is linked to better digestion and a lower risk of colon cancer [8][9]