Core Insights - El Pollo Loco has launched a Protein Packed Menu featuring over 20 protein-heavy items priced under $15, catering to the increasing consumer demand for balanced and flavorful meals [1][2][3] Product Offerings - The menu includes a variety of items centered around the brand's signature fire-grilled chicken, with several items offering over 50 grams of protein [2][3] - Notable items include: - Double Chicken Bowl: 74g protein, 930 calories - Guacamole Chicken Burrito: 59g protein, 960 calories - 2pc Breast & Wing Chicken Meal: 60g protein, 740 calories - Mexican Caesar Salad: 52g protein, 350 calories - Original Pollo Bowl: 41g protein, 580 calories - Side of Chopped Chicken Breast: 23g protein, 120 calories [8] Market Positioning - The company emphasizes its unique position to offer a variety of high-protein options at accessible prices without compromising on flavor, aligning with consumer trends towards healthier meal choices [3]