Core Insights - The global protein supplements market is projected to grow at a CAGR of 3.61% from 2024 to 2030, with an estimated market value of $29.98 billion in 2024 and $37.1 billion by 2030 [1][25]. Market Overview - The protein supplements market is highly fragmented but brand-led, featuring a mix of global leaders and fast-moving challengers [2]. - The market is evolving beyond traditional powder formats to include ready-to-drink (RTD) beverages and gummies, catering to consumer preferences for convenience and variety [4]. Market Drivers - Increased focus on fitness and active living is driving demand for protein supplements, with more consumers integrating these products into their daily routines [8]. - Growing public awareness of nutrition, particularly the importance of protein, has expanded the market to include general wellness seekers and busy professionals [9]. - The rise of e-commerce and direct-to-consumer platforms has transformed distribution, allowing brands to reach wider audiences and engage directly with consumers [10]. Consumer Trends - There is a significant shift towards plant-based protein sources, driven by the adoption of plant-based diets and flexitarian lifestyles [5]. - Personalized protein supplementation is gaining traction, supported by advances in nutrition science and technology [6]. - Consumers are increasingly demanding clean-label products that are transparent and minimally processed [7]. Geographical Analysis - North America holds the largest share of the protein supplements market, accounting for over 35% in 2024, driven by a strong fitness culture and health awareness [16]. - The APAC region is experiencing the fastest growth, fueled by urbanization and rising disposable incomes among millennials and Gen Z [18]. - Europe is characterized by a health-conscious population with a growing preference for organic and sustainably sourced products [17]. Industry Restraints - The premium nature of high-quality protein supplements can limit accessibility in price-sensitive markets [12]. - The market faces challenges from counterfeit products, particularly in regions with inconsistent regulatory enforcement [13]. - Common protein sources may cause allergic reactions or digestive discomfort for some consumers, limiting market reach [14]. Vendor Landscape - Key developments include Danone's launch of a new protein shake under its Oikos brand and Glanbia's acquisition of Flavor Producers for $300 million [23]. - Prominent companies in the market include Glanbia, Nestle, Herbalife, and Abbott [27].

This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Chobani said it raised $650 million from "industry thought leaders," which the Greek yogurt giant plans to invest in growing production and supporting innovation. The New York-based food maker noted the additional capital, along with its “strong” operating cash flows, will help fund its expansion in Twin Falls, Idaho, and its new $1.2 billion food manufacturing plant in Ro ...

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