Discussing Cronos’ Spinach brand, Gorenstein attributed its growth to starting with consumer demand rather than building supply first and later searching for brands to sell it. He contrasted that approach with companies launching many similar brands and “me-too products.” He said Cronos has emphasized differentiated products that build brand equity, citing SOURZ edibles and the company’s newer vape initiatives.More recently, he said the supply-demand balance tightened as capacity came offline while European ...