Core Viewpoint - Purple Innovation, Inc. has entered into a significant agreement with Somnigroup International, Inc. to expand its presence in Mattress Firm stores nationwide, enhancing its retail footprint and strategic supply support from Tempur Sherwood [1][3][4] Expanded Distribution - Mattress Firm will increase the number of Purple mattress slots from approximately 5,000 to a minimum of 12,000 across its national store network, showcasing Purple's premium mattress lines [4][6] - The expanded distribution is expected to generate at least $70 million in incremental annual revenue for Purple starting in 2026 [7] Strategic Supply Support - Sherwood will have the exclusive right to assemble certain product lines sold to Mattress Firm, while Purple retains the manufacturing of its GelFlex Grid technology and all related intellectual property [8][6] Substantial New Financing - Purple has secured an additional $20 million in debt financing, increasing its total principal commitment to $100 million, which will support ongoing investments in product innovation and advertising [9]