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Rivian's crucial R2 EV launch to begin with $58,000 model in spring
CNBC· 2026-03-12 15:00
Core Viewpoint - Rivian Automotive is set to launch its R2 all-electric vehicle this spring, with a special edition model priced at approximately $58,000, marking a critical moment for the company as it seeks to recover from previous financial losses and declining demand for its existing models [1][3]. Group 1: R2 Vehicle Details - The R2 will be a performance model featuring a "Launch Package" that offers a 330-mile range, dual motors, 656 horsepower, and the ability to accelerate from 0-60 mph in as little as 3.6 seconds [2]. - An entry-level version of the R2 is planned to start at $45,000 but will not be available until late 2027, while current models begin at over $70,000 [3]. Group 2: Strategic Importance - The R2 is viewed as a pivotal vehicle for Rivian, with the potential to significantly impact the company's profitability, sales, and technological advancements [4]. - Rivian aims to introduce hands-free, eyes-off driving capabilities to compete more effectively with Tesla, the leading U.S. EV manufacturer [4]. Group 3: Market Outlook - Morgan Stanley expresses optimism about long-term demand for the R2 but remains cautious in the near term due to the company's transition to a new third-generation electrical architecture [5].