ATLANTA (AP) — It seems like a terrible time to build an electric vehicle plant in the United States, but Rivian Automotive leaders say they're confident as the company starts long-delayed work on a $5 billion facility in Georgia. The money-losing California-based company breaks ground Tuesday east of Atlanta despite President Donald Trump’s successful push to roll back electric vehicle tax credits. Starting Sept. 30, buyers will no longer qualify for savings of up to $7,500 per car. Rivian Chief Policy ...

Core Viewpoint - Rivian is positioned to potentially benefit from Tesla's declining brand reputation due to Elon Musk's political involvement, but it has struggled with sales growth and faces significant challenges ahead [2][5][12]. Group 1: Tesla's Brand and Market Position - Tesla has seen a significant decline in its brand reputation, dropping from 8th place in a 2021 poll to 95th in the latest survey, indicating a negative impact from Musk's political actions [5][6]. - The automotive industry is highly competitive, requiring substantial investment to scale production, as evidenced by Tesla's near-bankruptcy during its Model 3 production ramp-up [7][10]. Group 2: Rivian's Current Situation - Rivian delivered 50,122 vehicles in 2023, with only a slight increase to 51,579 in the following year, highlighting its struggles with growth [8]. - The company has adjusted its 2025 delivery guidance downwards, from 46,000-51,000 to 40,000-46,000, citing uncertainties in tariffs and trade policies affecting consumer demand [9]. - Rivian is set to launch the R2, a more affordable SUV starting at around $45,000, in the first half of next year, which is seen as critical for its future success [10]. Group 3: Financial Position and Future Outlook - Rivian has over $7.1 billion in cash and a joint venture with Volkswagen, providing it with near-term liquidity [12]. - However, if Rivian fails to generate sufficient sales volume, it may face continued fundraising and share dilution, which could negatively impact investment potential [12]. - The stock has decreased by 91% from its all-time high in 2021, reflecting investor concerns about its growth trajectory [12].