Core Insights - RAW Rolling Papers has achieved over 300 million organic views on Meta platforms in April 2025, showcasing its strong community engagement without paid advertisements [1][5][4] - The brand emphasizes authenticity and community connection, stating that its success is driven by real people sharing genuine moments and culture [3][6][8] - HBI Innovations, the parent company, is committed to ethical business practices and has contributed over $2.5 million to various charitable causes [9] Company Performance - The significant reach of RAW Rolling Papers on Meta highlights the effectiveness of purpose-driven branding in generating mass engagement [5][4] - The brand's content includes a variety of engaging formats such as rolling tutorials and philanthropic initiatives, resonating with a new generation of consumers [5][6] Community Engagement - Josh Kesselman, the founder, emphasizes that the brand's connection to its audience is not just a marketing strategy but a reflection of its core purpose [8][3] - The community's active participation in amplifying the brand's message demonstrates the power of organic reach in today's media landscape [4][6]