Core Insights - WePlay has partnered with REEOkun Animation to launch a holiday collaboration event aimed at celebrating Christmas and the New Year with players, integrating Filipino animation culture with WePlay's social entertainment features [1][6] Group 1: Collaboration Activities - The collaboration includes three main elements: holiday top-up discounts exclusive to the Philippines, festive REEOkun-themed packages, and collaborative virtual gifts featuring REEOkun Animation characters and local cultural elements [4][3] - The event has led to a 30% increase in downloads in the Philippines, a 25% growth in external social media exposure, and a 50% year-on-year increase in in-app user activity [5] Group 2: Market Impact - The collaboration has significantly enhanced WePlay's awareness and popularity among young Filipino users, establishing a strong foundation for further expansion in the Southeast Asian market [6] - WePlay continues to expand its global IP collaboration network, aiming to create culturally resonant entertainment experiences for the younger generation [9][8]