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中东嘉宾站台,极石汽车欲借海外口碑反攻国内市场
Jing Ji Guan Cha Wang· 2026-01-01 02:21
Group 1 - The core focus of the news is the launch of the ADAMAS model by Jishi Automotive, which is strategically targeting both domestic and international markets, emphasizing its overseas success to gain domestic acceptance [2][3]. - Jishi Automotive's pricing for the ADAMAS China version is set between 334,900 to 344,900 yuan, highlighting its positioning in the high-end market [2]. - The company has adopted an overseas-first strategy, allowing it to avoid intense competition in the domestic market during its early development phase [2]. Group 2 - As of 2025, Jishi Automotive has expanded into over 40 countries and regions, establishing localized service networks, and is experiencing significant sales growth, with a projected annual delivery of over 15,000 vehicles, nearly tripling from the previous year [3]. - The company plans to accelerate its domestic business layout by initiating an agency cooperation model in 2026, with a global sales target of 30,000 vehicles and a strategy to launch one new vehicle each year [3]. - The ADAMAS model features approximately 150 kg of lightweight aluminum alloy materials developed in collaboration with Weiqiao, enhancing the vehicle's reliability and quality [4]. Group 3 - Despite its overseas success, Jishi Automotive faces challenges in the domestic market, including increasing consumer rationality and heightened competition [4]. - The high-end off-road new energy vehicle market in China is growing rapidly but remains limited in overall scale, with increasing competition from established brands [4]. - Jishi Automotive's brand recognition in the domestic market is still low, necessitating strategies to either capture market share from strong competitors or significantly expand the niche market [4].