Group 1: Company Overview and Strategy - Water Sheep Group has adopted a "high-end, global" development strategy following the acquisition of luxury skincare brands RV and PA [2][3] - The company is positioned as the only Chinese beauty brand management group successfully managing multiple high-end and light luxury brands [2][3] - The company aims to build a global brand image matrix in major cities worldwide by 2027, with a focus on high-end channels, especially in Europe and the US [4][26] Group 2: Brand Performance and Growth - EDB, a French luxury skincare brand, has seen a 40% increase in sales through Tmall, with overall healthy growth in the first half of the year [2][3][6] - The brand's SPA services have achieved significant success, with a single purchase reaching 39,800 yuan, and appointments booked a month in advance [3][4] - RV brand has experienced over 100% growth in the US market, with significant social media engagement and product popularity [7][8] Group 3: Customer Loyalty and Sales Metrics - EDB's member repurchase rate is 50% over three years, contributing approximately 80% of the brand's revenue [6] - The average customer value for EDB is 5,000 yuan, indicating strong customer loyalty and brand resonance [6] - The company emphasizes quality growth over quantity, focusing on sustainable customer relationships rather than short-term sales spikes [5][6] Group 4: Future Plans and Market Expansion - EDB plans to open 50 SPA stores across China by 2027, with a focus on enhancing customer experience [4][24] - The company is exploring new product categories and expanding its product line to enhance brand offerings [18] - The strategy includes leveraging local teams for international markets, particularly in the US and France, while using agents for other regions [25][26] Group 5: Organizational Development and R&D - The company is investing in R&D and organizational development to support its global and high-end strategy, with centers in multiple countries [13][14] - Recruitment efforts focus on attracting top talent in R&D and brand management to enhance the company's capabilities [14] - The company believes in long-term investment in brand and organizational development to navigate market uncertainties [14]