Core Insights - Bilt and Rakuten have launched a partnership allowing over 5 million Bilt Members to convert Rakuten Cash Back into Bilt Points, enhancing the rewards experience during the holiday shopping season [1][4][5] Partnership Details - The partnership enables Bilt Members to earn rewards on purchases made at over 3,500 retailers through Rakuten, with the integration available in the Bilt app and Rakuten's platforms [2][4] - Members can redeem Rakuten Cash Back for Bilt Points at an introductory rate of 1:1 for the first six months, meaning $10 in Cash Back equals 1,000 Bilt Points [5][7] Benefits for Users - Bilt Members can earn points on everyday purchases, which can be used for various rewards such as travel, rent credits, and fitness classes [3][9] - A welcome bonus of 2,500 Bilt Points is available for new Rakuten sign-ups through the Bilt app after a qualifying purchase of $25 or more [5][8] Strategic Timing - The launch coincides with the holiday shopping season, particularly Black Friday, making it an opportune time for consumers to maximize their rewards [1][4] Company Background - Bilt is a loyalty program designed for renters, allowing them to earn rewards on rent and HOA payments, while Rakuten is a leading Cash Back shopping platform with over $4.6 billion in Cash Back earned by its members since 1999 [9][10]