Group 1 - Dickey's Barbecue Pit is launching its Rancher's Premium Smokehouse Sausage line in select Kroger stores in the Dallas-Fort Worth area starting September 20, 2025, for a limited four-week period [1] - The Rancher's Premium line, which debuted in spring 2024, has gained popularity for its authentic Texas-style smoked sausages available in bold flavors such as Brisket Burnt Ends, Bacon Cheddar, and Philly Cheese Steak [1] - The sausages are crafted using fine cuts of meat and a curated blend of ingredients, contributing to their appeal [1]

Core Insights - Dickey's Barbecue Pit is expanding its Rancher's Premium Smokehouse Sausage line in Walmart stores, increasing store count by 11% to meet growing consumer demand for authentic smoked meats [1][2][4] - The Rancher's Premium sausages are handcrafted using high-quality cuts of meat and a signature blend of spices, delivering a rich, smoky flavor that reflects Texas barbecue traditions [1][3] - The brand has quickly gained popularity since its launch in Spring 2024, becoming a preferred choice for high-quality, protein-rich smoked sausage options [2][3] Company Overview - Dickey's Barbecue Restaurants, Inc. was founded in 1941 and is the world's largest barbecue concept, operating as a third-generation family-run business [5][6] - The company has over 866 restaurants across the U.S. and several countries, continuing to grow under the leadership of Roland Dickey, Jr. and Laura Rea Dickey [6] - Dickey's has received multiple accolades, including recognition on Newsweek's "America's Favorite Restaurant Chains" list and ranking in the Top 20 of Fast Casual's "Top 100 Movers and Shakers" [7] Product Details - The Rancher's Premium line includes popular varieties such as Rancher's Brisket Burnt Ends Sausage, Rancher's Bacon Cheddar Sausage, and Rancher's Philly Cheese Steak Sausage [8]