Company Overview - Rebel Bourbon has reintroduced Rebel Root Beer Whiskey, an innovative product that combines traditional bourbon with root beer flavors [1][2] - The whiskey is distilled in Bardstown, Kentucky, by Lux Row Distillers, maintaining a wheated mash bill that dates back to 1849 [6] - Luxco, the parent company, has been a significant player in the beverage alcohol industry since its founding in 1958, operating multiple distilleries and offering a diverse portfolio of brands [7] Product Details - Rebel Root Beer Whiskey is bottled at 70 proof (35% ABV) and is priced at a minimum suggested retail price of $19.99 for a 750mL bottle and $0.99 for a 50mL bottle [1][2] - The whiskey features a flavor profile that includes sassafras, vanilla, licorice, molasses, bourbon whiskey, caramel, and honey notes, culminating in a sweet and spicy finish [3] Marketing and Consumer Engagement - The brand manager, Philip Lux, emphasized the product's fun and rule-free nature, promoting its versatility for various consumption methods [4] - Marketing initiatives include merchandise giveaways and promotional events featuring "Shoot the Root" branding [4] Awards and Recognition - Rebel Bourbon has received multiple industry accolades, including Single Barrel American Whiskey of the Year for Rebel 10-Year Single Barrel at the 2025 Bartender Spirits Awards [6]

Core Insights - Rebel Bourbon has launched a new product, Rebel Butter Pecan Bourbon Cream, which combines their wheated bourbon with all-natural cream, bottled at 30 proof (15% ABV) [1][2][3] Product Details - Rebel Butter Pecan Bourbon Cream will be available in September in limited quantities at Lux Row Distillers in Bardstown, Kentucky, and retailers nationwide, with a suggested retail price of $19.99 for a 750mL bottle [1][2][3] - The product features a unique flavor profile with buttery notes of sweet vanilla and roasted pecans, complemented by aromas of bourbon, cocoa, and brown sugar, and a smooth finish with notes of buttery pecans and toffee [4] Packaging and Marketing - The product is packaged in a striking black bottle with a golden-brown label, designed to attract consumer attention [5] - Consumers can find Rebel Butter Pecan Bourbon Cream and other Rebel Bourbon products using a product locator, and seasonal cocktail recipes are available on social media platforms and the company website [5] Company Background - Rebel Bourbon is distilled in Bardstown, Kentucky, by Lux Row Distillers, and follows a wheated mash bill that dates back to 1849 [6] - The brand has received multiple industry awards, including Single Barrel American Whiskey of the Year for Rebel 10-Year Single Barrel at the 2025 Bartender Spirits Awards, showcasing its reputation in the spirits industry [6] Parent Company Information - Luxco, founded in 1958, is a leading producer and supplier of beverage alcohol products, operating as MGP Ingredients Inc. since its acquisition in 2021 [7] - Luxco's portfolio includes brands from four distilleries, highlighting its extensive reach in the beverage alcohol market [7]