Company Overview - Rebel Bourbon has reintroduced Rebel Root Beer Whiskey, an innovative product that combines traditional bourbon with root beer flavors [1][2] - The whiskey is distilled in Bardstown, Kentucky, by Lux Row Distillers, maintaining a wheated mash bill that dates back to 1849 [6] - Luxco, the parent company, has been a significant player in the beverage alcohol industry since its founding in 1958, operating multiple distilleries and offering a diverse portfolio of brands [7] Product Details - Rebel Root Beer Whiskey is bottled at 70 proof (35% ABV) and is priced at a minimum suggested retail price of $19.99 for a 750mL bottle and $0.99 for a 50mL bottle [1][2] - The whiskey features a flavor profile that includes sassafras, vanilla, licorice, molasses, bourbon whiskey, caramel, and honey notes, culminating in a sweet and spicy finish [3] Marketing and Consumer Engagement - The brand manager, Philip Lux, emphasized the product's fun and rule-free nature, promoting its versatility for various consumption methods [4] - Marketing initiatives include merchandise giveaways and promotional events featuring "Shoot the Root" branding [4] Awards and Recognition - Rebel Bourbon has received multiple industry accolades, including Single Barrel American Whiskey of the Year for Rebel 10-Year Single Barrel at the 2025 Bartender Spirits Awards [6]