Core Insights - Rebel Bourbon has launched a limited-edition Rebel Kentucky Straight Bourbon Whiskey Single Barrel Selected By Kyle Busch, with each barrel hand-picked by the NASCAR champion [1] - The bourbon is bottled at 108 proof (54% ABV) and is aged for four years, following Rebel's original wheated recipe since 1849 [1] - The suggested retail price for the 750mL bottle is $39.99, and the special edition will be available nationwide starting this month [1] Product Details - The Rebel Kyle Busch 108 Single Barrel features a unique gold label with a checkered flag pattern and includes the bottle's barrel details [1] - Rebel Bourbon plans to host bottle signings with Kyle Busch and Master Distiller John Rempe in key race markets during the 2026 NASCAR season [1] - The bourbon is part of Rebel Bourbon's commitment to celebrating bold originality and a rebellious spirit, aligning with the ethos of both the brand and Busch [1] Company Background - Rebel Bourbon is distilled in Bardstown, Kentucky, by Lux Row Distillers, which has a history dating back to 1849 [1] - Luxco, the parent company, was founded in 1958 and operates as MGP Ingredients Inc. since its acquisition in 2021, producing a range of beverage alcohol products [1] - Richard Childress Racing, the official partner of Rebel Bourbon, has a rich history in NASCAR with over 200 victories and 17 championships [1]

Company Overview - Rebel Bourbon has reintroduced Rebel Root Beer Whiskey, an innovative product that combines traditional bourbon with root beer flavors [1][2] - The whiskey is distilled in Bardstown, Kentucky, by Lux Row Distillers, maintaining a wheated mash bill that dates back to 1849 [6] - Luxco, the parent company, has been a significant player in the beverage alcohol industry since its founding in 1958, operating multiple distilleries and offering a diverse portfolio of brands [7] Product Details - Rebel Root Beer Whiskey is bottled at 70 proof (35% ABV) and is priced at a minimum suggested retail price of $19.99 for a 750mL bottle and $0.99 for a 50mL bottle [1][2] - The whiskey features a flavor profile that includes sassafras, vanilla, licorice, molasses, bourbon whiskey, caramel, and honey notes, culminating in a sweet and spicy finish [3] Marketing and Consumer Engagement - The brand manager, Philip Lux, emphasized the product's fun and rule-free nature, promoting its versatility for various consumption methods [4] - Marketing initiatives include merchandise giveaways and promotional events featuring "Shoot the Root" branding [4] Awards and Recognition - Rebel Bourbon has received multiple industry accolades, including Single Barrel American Whiskey of the Year for Rebel 10-Year Single Barrel at the 2025 Bartender Spirits Awards [6]