Reddit Max campaigns
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Reddit Benefits From Solid ARPU Growth: A Sign for More Upside?
ZACKS· 2026-02-18 15:42
Key Takeaways Reddit's Q4 2025 ARPU surged 42% YoY to $5.98, fueled by strong advertiser and user growth. RDDT added 121M daily users, up 19%, while active advertisers jumped 75% year over year. International revenue climbed 78%, with AI tools and automation expected to support ARPU growth. Reddit (RDDT) is benefiting from solid growth in Average Revenue Per User (ARPU). In the fourth quarter of 2025, ARPU increased 42% year over year to $5.98, indicating that portfolio expansions are driving higher moneti ...
Down More Than 35% in 2026, Can Reddit Stock Rebound as Revenue Soars?
Yahoo Finance· 2026-02-12 17:05
Core Insights - Reddit's stock has declined over 35% year to date despite strong revenue and profitability growth, with a notable fourth-quarter earnings report that did not translate into stock price gains [1] Revenue Growth - Reddit's revenue surged 70% year over year in Q4, reaching $726 million, exceeding analyst expectations of $665 million [2] - Advertising revenue increased by 75% to $690 million, while other revenue rose by 8% to $36 million, driven by higher impressions and pricing [3] User Engagement - Daily active users grew by 19% to 121.4 million, and weekly users increased by 24% to 471.6 million, surpassing analyst projections of 120 million daily active users [4] - Average revenue per user (ARPU) rose by 42% to $5.98 [4] Profitability - Adjusted EBITDA more than doubled from $154 million a year ago to $327 million [5] - Earnings per share (EPS) increased from $0.36 to $1.24, significantly exceeding the consensus estimate of $0.94 [5] Future Projections - For Q1, the company projects revenue between $595 million and $605 million, indicating a growth of 52% to 54% [6] - Adjusted EBITDA is forecasted to be between $210 million and $220 million, up from $115.3 million a year ago [6] - A $1 billion stock buyback program has been announced [6] Strategic Initiatives - The company is beginning to leverage AI tools to enhance user experience and improve search features, which may lead to increased ad opportunities [8] - The launch of Reddit Max campaigns aims to boost ad prices by improving conversions and lowering cost per action [9]