Core Insights - Aramis Group is unifying its brand identity across Europe, reflecting its evolution from a French player to a European leader in the refurbished used car market [2][6] - The new brand identity aims to simplify and strengthen the Group's message, ensuring all brands share a common visual identity and promise [3][4] - The transformation will optimize marketing investments and maximize impact on a European scale [4] Sustainability Commitment - Aramis Group reaffirms its commitment to sustainable mobility by promoting refurbished used vehicles, supporting ecological transition, and reducing the carbon footprint of the automotive sector [5] - The approach aligns with a circular economy model, focusing on reducing waste and optimizing resource use [5] Company Overview - Aramis Group is the European leader in B2C online used car sales, operating in six countries with annual revenues exceeding €2 billion [7] - The Group sells over 110,000 vehicles B2C annually and attracts nearly 70 million visitors to its digital platforms each year [7] - Founded in 2001, Aramis Group employs more than 2,400 people and has eight industrial-scale refurbishing centers across Europe [7]