Core Insights - Tokyo Lifestyle Co., Ltd. is expanding its market presence in North America by opening a new store in Toronto, Canada, under its "Reiwatakiya" brand in mid-May 2025 [1][3] - The new store will be located at 237 Queen Street West, covering approximately 1,537 square feet, and will offer a range of high-quality Japanese beauty and lifestyle products [2][3] Company Overview - Tokyo Lifestyle Co., Ltd. is a retailer and wholesaler of various products, including Japanese beauty and health products, luxury items, and electronics, operating in markets such as Hong Kong, Japan, North America, Thailand, and the United Kingdom [4] - The company sells its products through directly-operated physical stores, online platforms, and to franchise and wholesale customers [4] Strategic Focus - The company's entry into the Toronto market is part of a long-term global expansion strategy, targeting the consumption potential of younger, trend-conscious consumers in North America [3] - Tokyo Lifestyle aims to establish a distinct brand image in North America by offering products rooted in Japanese culture and quality, emphasizing a curated lifestyle experience [3]