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“Relaxation” drinks firm Recess secures funding, names new CEO
Yahoo Finance· 2025-10-30 13:07
Core Insights - Recess, a relaxation drinks company, has raised $30 million in a Series B funding round and appointed Kyle Thomas as co-CEO alongside founder Benjamin Witte [1][3] - The funding will be used to expand the team and enhance distribution efforts [1] - Recess aims to provide functional beverages that promote mental wellness and balance, targeting a growing market for relaxation-focused products [4] Company Overview - Founded in 2018, Recess specializes in functional beverages and supplements designed to help consumers feel calm and balanced [1] - The product portfolio includes three ranges: Mood, Zero Proof Craft Mocktails, and original sparkling waters infused with hemp and adaptogens [2] Market Context - The U.S. energy drink market exceeds $25 billion, primarily focused on stimulation, indicating a potential market gap for relaxation-oriented beverages [4] - Cavu Consumer Partners, which led the funding round, has a history of investing in the beverage sector, including the acquisition of Poppi by Pepsi for $1.95 billion [3] Leadership and Strategy - Kyle Thomas, with over 25 years of experience in the beverage industry, will focus on building organizational capabilities and commercial systems to scale Recess [5] - The leadership believes that relaxation is the next frontier in the beverage market, resonating with today's overstimulated consumers [4]